7th December 2017: 9.00 am – 10.00 am GMT

     Key Takeaways:  Why accreditation adds more value than existing L&D structures.  How you can achieve Accredited Sales Academy status.  What other organisations are doing, and how they are seeing performance improvement.

Over the last 10 years there has been a growing appetite for organisations to invest in sales academies, this momentum is now shifting towards externally recognised academies where sales professionals can achieve sales qualifications as they engage with internal learning and development.

This shift is producing a new breed of Qualified Sales Professional that is equipped with the skills and behaviours to drive more value to customers and begin to differentiate themselves by the way they sell, not just what they sell.

Ben Turner, General Manager of the APS has helped set up ‘Accredited Sales Academies’ for organisations such as Microsoft, Axa and SIG and currently working with British Airways, Oracle and Domino to do the same.

In this Webinar, Ben shared:

  • Why accreditation adds more value than existing L&D structures
  • How you can achieve Accredited Sales Academy status
  • What other organisations are doing, and how they are seeing performance improvement